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Horst M. Rechelbacher, son of a herbalist and naturalist, set up Aveda in 1978. Rechelbacher was voted by the Austrian press as one of the most notable Austrians living in America. In 2004, Horst was awarded a beauty industry Lifetime Achievement Award. He is also an advisor and supporter of United Plant Savers and the Cancer Prevention Coalition. Rechelbacher has dedicated himself to social and environmental preservation projects. He believes that business has not only the responsibility, but also the opportunity, to provide sustainability to all living species. For over twenty years, Aveda has sold in more than 25 countries and places. Products including hair care styling, professional hair color, skin, body, and spa and make up which is based on the art and science of pure flower and plant, fulfill the brand’s mission of environmental responsibility. Select products: Sap Moss Styling Spray, Color Conserve Foaming Leave-In Conditioner, Shampure Shampoo and Conditioner, Light Elements, Curessence Damage Relief Shampoo, Hand Relief and Full Spectrum Professional Hair Color and Tourmaline Charged Radiance Fluid. |
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