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Acqua di Parma was founded in 1916, and started out by offering an Eau de Cologne intended to scent the handkerchiefs of elegant gentlemen. Since the 1930s, this Eau de Cologne or ""Colonia"" has become a real symbol of Italian elegance with their men's cologne. |
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Its success has contributed to the international development of the brand. In the 1950s, stars like Humphrey Bogart, Cary Grant or Ava Gardner wore it. Today, the ""Colonia"" has a faithful following that includes Kevin Costner, Woody Allen and Sharon Stone. |
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In 1993, the family company was taken over by Diego Della Valle, Luca Di Montezemolo and Paolo Borgomanero, respectively, founders & CEOs of Tod's, Ferrari and La Perla. The three buyers committed to widen the Acqua di Parma cologne range by creating new lines: Home Fragrance (pots-pourris, incense, candles?, Home Collection (household linen), Travel Collection (leather accessories), as well as Blu Mediterraneo, an aromatherapy line. |
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Now based in Milan, Acqua di Parma relies on a very exclusive distribution network with around 900 sales outlets worldwide, including their own boutique in Milan and corners in department stores, and is planning the progressive roll-out of boutiques in the main capital cities. |
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